AFP Product Reaction Ltd (trading as AFP Product Reaction) is a UK-based billing and collections agency focused on the FMCG sector.

 

We understand the pressures faced by finance teams in fast-moving environments — high invoice volumes, complex trading terms, promotional deductions and the need to balance cash collection with ongoing commercial relationships.

 

Our role is to act as a reliable extension of your finance function, providing additional capacity, structure and focus where it is needed.